A Legacy of Resilience, Performance, and Leadership

With over 18 years of experience as a Personal Trainer, mindset coach, and transformation leader, Claire Aves has worked with thousands of individuals to unlock their full physical and mental potential. As the founder of Women Warriors – a nationwide movement empowering women through resilience training, leadership development, and physical performance – Claire has become known for her powerful ability to inspire, challenge, and transform.

Her personal journey, marked by overcoming adversity and rising through extreme challenges, has shaped her bold, no-compromise approach to growth. From escaping a violent relationship at a young age to raising a daughter as a single mother, and later becoming a professional athlete in bodybuilding. With deep roots in Brazilian Jiu-Jitsu, wrestling, and boxing, Claire has consistently turned obstacles into fuel for transformation.

In 2022, she reached the finale SAS: Who Dares Wins (Channel 4, Series 7) that brought Claire’s story to national attention. Selected from thousands of applicants, Claire not only completed the grueling Special Forces selection course – she made history as one of the first ever group of four female finalists. In an environment designed to mentally and physically break even the strongest, Claire proved her relentless grit, emotional control, and leadership under extreme pressure.

Now, with Elite Wellbeing, Claire brings her unmatched expertise in physical discipline, mental resilience, and team dynamics to the corporate world. Elite Wellbeing delivers high-impact training experiences for businesses, with a focus on team cohesion, performance under pressure, and leadership from within.

Drawing from her background in combat sports, military-style training, and elite coaching, Claire helps corporate teams build a culture of strength, accountability, and strategic resilience – empowering professionals to lead with clarity, confidence, and purpose.

From gym floors to boardrooms, Claire Aves is redefining what it means to be a leader – and helping organisations across the UK discover the warrior within.

Nutritional Therapist, Health Coach and Corporate Wellness Expert

Holly is the Co-Founder of Elite Wellbeing, where she combines two decades of HR and leadership experience with expertise in functional nutrition, health coaching, and wellbeing strategy. Her mission is to help individuals and organisations achieve optimal health, resilience, and performance - both in work and in life

Before co-founding Elite Wellbeing, Holly spent 20 years partnering with organisations across multiple sectors, working closely with senior leadership teams to design people strategies that enhanced engagement, retention, and performance.

In 2023, she founded Flourishment Wellness, an online nutritional therapy and coaching practice that bridges science and self-care. At Elite Wellbeing, Holly leads the Wellbeing Consultancy, helping businesses move beyond tick-box wellness through measurable, evidence-based programmes that enhance energy, focus, and culture.

Her approach integrates functional health principles with corporate strategy - aligning employee health with business success. Alongside her corporate work, Holly supports busy professionals through personalised Nutritional Therapy and Wellness Coaching, combining advanced testing with root cause analysis to restore balance and vitality.

Rooted in a naturopathic philosophy, Holly’s work focuses on whole foods, lifestyle transformation, and the mind-body connection. Her purpose is to inspire and empower others to thrive - creating healthier humans and higher-performing teams.

Empowering the Modern Warrior Within

I’m Lindsay Bruce - a speaker, coach, and mentor dedicated to helping people unlock their full potential and live with purpose, strength, and authenticity.

My journey began at 17 when I joined the infantry. It was there that I developed the resilience, discipline, and mental toughness that would define my path forward. At just 22, I passed SAS selection, joining one of the world’s most elite military units. Over the years, I served in operations across Northern Ireland, Kosovo, Bosnia, Afghanistan, and Iraq, experiences that shaped my character and gave me a deep understanding of leadership, teamwork, and human potential.

At 30, I transitioned from military life into the world of coaching and personal development. My early work in close protection and security consultancy took me around the world - collaborating with media groups, government organizations, and high-profile clients. Those experiences gave me a unique insight into performance under pressure and the importance of mindset in every area of life.

Driven by a passion for helping others grow, I went on to run two successful gyms for over 15 years. There, I combined physical fitness with mental coaching, guiding clients to achieve lasting transformation not just in their bodies, but in their confidence, purpose, and identity.

Today, I lead the Modern Warrior Project, a ground breaking program designed to help men over 40 reconnect with purpose, strength, and clarity. It’s more than coaching it’s a movement built around rediscovering who you are and what truly drives you.

As a Master Practitioner in Neuro-Linguistic Programming (NLP), I use proven tools and strategies that create real, lasting change. Whether I’m speaking on stage, hosting workshops, or working one-on-one, my mission remains the same: to empower people to reclaim their power, redefine their purpose, and live life on their terms.

If you’re ready to take ownership of your story and unlock what’s truly possible you’re in the right place.

Mindset Soldier

36 years old, ex military, 8yrs in the grenadier guards, lance corporal, PTI, two operational tours and received MID for gallantry for service in Afghanistan. After leaving the military with PTSD I had to rewire and rebuild my life and did extensive work on my mind, body and soul to change my life and change others life and the mindset soldier was born from pain into his purpose.

Helping thousands of people change there mindset and life. Growing up in the care system, drug and alcohol addiction, being homeless and trying to end my life multiple times. And my life changed when I change my mindset and perspective on life. I am a proud follower of Jesus Christ and a father of two, own multi businesses and live a life I enjoy getting up for and this can and will be you!

Never give up.

Never retreat.

Never surrender.

Inspiring Resilience and Breaking Barriers

Erine began her journey in 1996 when she joined the British Army as a clerk, spending the early years of her career attached to the Infantry. Demonstrating exceptional physical fitness – outperforming many of her male counterparts – she qualified as a Unit Physical Training Instructor (PTI), leading fitness training for her unit.

Driven by ambition, Erine set her sights on joining the elite Physical Training (PT) Corps. However, a life-changing injury during the selection process abruptly halted this dream. Refusing to let this setback define her, Erine pivoted to a new challenge: becoming a Resistance to Interrogation (R2I) instructor. In this critical role, she trained UK and NATO forces, including Special Forces, to resist capture and exploitation under the most demanding conditions.

Today, Erine’s leadership and resilience are being showcased to a global audience. She is a featured integrator on Channel 4’s SAS: Who Dares Wins and the Fox Network’s Special Forces: World’s Toughest Test, inspiring others to overcome adversity and break barriers.

Erine’s journey is a testament to the power of perseverance, adaptability, and the strength women bring to traditionally male-dominated spaces.

Fitness, Discipline, and Passion

Joh Tandy is a 51-year-old mum of five with over 30 years of experience in the fitness industry. Specializing in the martial art of Muay Thai, Joh’s career has been dedicated to training and teaching people of all ages and backgrounds the art of fighting. Her passion for Muay Thai shines through in her disciplined yet approachable training style, empowering others to unlock their potential.

Having known Claire for over five years through various training experiences, Joh is now proud to be part of the Wellness Warriors team. She looks forward to sharing her expertise and enthusiasm with new and diverse groups, helping them achieve their fitness and wellness goals.

Expertise, Resilience, and Results

Sarah combines academic excellence with real-world experience to deliver exceptional personal training. Holding a degree in Exercise and Sports Science from the University of Exeter, with a focus on sports psychology, Sarah is equipped with the highest level PT qualifications and specialized certifications to train diabetic, obese, and injury-recovering clients. With over five years of experience and 5,000+ training hours, her expertise has also been featured in Men’s Health and Runner’s World.

In 2022, Sarah proved her mental and physical strength on SAS: Who Dares Wins, tackling gruelling challenges with determination and resilience.

Known for her energetic and tailored approach, Sarah helps clients balance fitness with busy lives, improve movement, and achieve sustainable results – all while keeping things fun (and maybe sneaking in some extra burpees!).

Achieve More with Vicky Fleetwood

Vicky Fleetwood is a Rugby World Cup winner with an impressive 82 caps for England. Now, with over 10 years of experience as a personal trainer, Vicky is bringing her passion for fitness and teamwork to help you achieve your goals while having fun along the way.

Believing that true growth happens outside your comfort zone, Vicky’s approach is all about pushing limits, building confidence, and unlocking potential you didn’t know you had. Whether you’re just starting out or looking to level up your fitness journey, Vicky is here to guide and inspire you every step of the way.

Lead Elite Trainer & Executive Wellness Coach

With over 20 years in the fitness industry, Gigi has served as a Master Trainer in a prestigious private members’ club in London’s Mayfair. A natural leader, mentor, and motivator, she brings empathy, insight, and practical strategies rooted in real-world experience – transforming the lives of high-performing CEOs and professionals navigating the pressures of the corporate world.

Gigi is the founder of Bodymemo, an online wellness and fitness movement offering a proven framework for managing time effectively, increasing sustainable energy, and empowering individuals to build confidence and achieve lasting body transformation.

Her personal journey with fitness, nutrition, and health – culminating in becoming a Miami Pro Bikini Champion and +35 WBFF European Champion – has shaped her mission: to help individuals who know their worth strive for more, physically and mentally.

As a qualified Sports Nutritionist, Gigi challenges common perceptions of food, advocating its use not only for performance but also as a powerful tool for disease prevention and long-term heart health. She is currently developing a campaign aimed at combating the rising epidemic of chronic illnesses in Asia.

Gigi is enthusiastic about joining the team, offering her experience and energy to a community she believes is essential for growth. She thrives among like-minded individuals and lives by the ethos that anyone – regardless of background, age, or circumstance – can unlock their full potential and become their best self.

Empowering the Warrior Within

After joining the British Army at 16 and serving in the British Army for 8yrs Arron preparing for and completed various arduous courses and training during that time, around the world, leaving the British Army with a deep passion for fitness, performance and personal development.

Since leaving the Armed Forces Arron has leaned on his military experience providing close protection to various HNW client in Kurdistan Royal Family and Sir Elton John, before later moving back to fitness setting up and managing two seperate fitness franchises, now running a multiple 7 figure Lift Company Arron uses his spare time to focus on coaching people to be the best version of themselves both physically and mentally.

A Life of Strength, Service, and Mindfulness

With over 45 years of experience in the fitness and bodybuilding industry, including a successful career as a semi-professional bodybuilder, I have dedicated my life to staying active and mentoring the next generation. My passion for fitness continues as I help young individuals achieve their goals, whether they aspire to compete or simply grow personally.

My journey began with 9 years of service in the military, including time with the 7RHA Parachute Regiment and two years in Special Forces. Following my military career, I transitioned into the Specialist Security sector, working in Counter Terrorism across Aviation, Rail, and Maritime industries, as well as Facilities Management, including clinical cleaning services for the NHS.

After retiring from the Security and FM industries, I embarked on a life of adventure, conquering challenges like climbing Mount Everest and crossing Svalbard. These experiences have shaped my commitment to living life to the fullest while continuing to inspire others.

Beyond physical endeavours, I have over 15 years of experience in Buddhist meditation and mindfulness practices. Having lived in a Himalayan monastery in Pangboche, Nepal, I bring a unique perspective to guiding individuals toward inner peace and balance. Trained in Zen, Vipassana, and Mantra within Mahayana Buddhism, I am dedicated to helping others find harmony through meditation and breathing exercises.

Whether in the gym or through mindfulness practices, my mission is to empower others to unlock their full potential and live with purpose.

Meditation Teacher, Sound Healer, Breathwork Facilitator & Trauma Healing Specialist

Claire Romero is a dedicated wellbeing guide, known for her ability to create deeply transformative experiences through meditation, sound healing, and breathwork. With a compassionate approach and a gift for holding safe, sacred spaces, Claire helps individuals release emotional blocks, process past traumas, and reconnect with their inner calm.

Specialising in trauma healing and trained in Belief Coding ®, Claire weaves tools for inner child healing and limiting belief transformation into her sessions. Her guided sound healing meditations and transformational breathwork journeys are powerful experiences that invite profound emotional release, deep relaxation, and clarity.

Claire’s work is rooted in the belief that healing happens when we quiet the mind, connect with the body, and listen to the wisdom within. Whether through the soothing resonance of sound healing or the energizing power of breathwork, Claire gently supports her clients in discovering their own resilience, peace, and purpose.

Her passion is helping others access the stillness and strength within, offering a path to transformation that feels both gentle and empowering.

Haydn Griffiths is a dedicated mindset and performance coach who specialises in empowering individuals to overcome limiting beliefs and achieve their full potential. Through personalised coaching, he assists clients in transforming their internal dialogue, fostering resilience, and enhancing overall well-being.

In a featured episode of the "Journey To Legacy" podcast, Haydn shares his personal journey of overcoming self-doubt and fear of visibility. He discusses how he now helps others break free from similar mental barriers, guiding them to create empowering internal narratives and achieve personal freedom.

Clients have praised Haydn's approach, noting significant improvements in confidence, focus, and performance. His coaching has been instrumental in helping individuals navigate challenges, rebuild self-belief, and rediscover passion in their pursuits.

Haydn's methodology is rooted in empathy and a deep understanding of the psychological aspects of performance. By addressing the mental and emotional components of personal development, he provides clients with practical tools to manage stress, enhance motivation, and achieve lasting success.

For those seeking to transform their mindset and unlock their true potential, Haydn Griffiths offers a supportive and effective coaching experience.